website | content | ux/ui
Adams Power
Project
Market research and website designs for electrical, smart tech, and other company divisions.
2018-current
Scope
market research
competitor analysis
content strategy
copywriting
redesign of Adams Electric website
website build for new product-service line
rebranding website to Adams Power with the inclusion of new companies
SEO optimization
Google Ads Marketing
Description
In collaboration with content magician Pip Denne, Jesse Adams tasked us with redesigning the website for the family’s electrical solutions company and creating a new web presence that would differentiate their newly launched smart technology from competitors in the Midwest.
We combined high-quality stock images and research-driven copywriting with the company’s existing color palette to create a new, tech-forward look for the Adams companies, with consistent branding maintained across both sites.
The scope has expanded out over a number of years working together. Adams Electric has become Adams Power in 2021 and their offerings as a company has grown to new sectors, requiring a redesign of the main company website to include all of their services in one place.
